Link Building for SEO: The Definitive Guide (2017 Update)
It’s no secret that link building is the most important skill in SEO.
In fact, it’s a culmination of several different skills: you need to master content, sales, programming, psychology, and good old-fashioned marketing if you want other people to link to your site.
Bottom line? If you want more search engine traffic, link building is a must.
And in this guide I’m going to show you everything you need to build quality links.
Let’s dive right in.
Last year we analyzed 1 million Google search results.
And we found that links impacted rankings more than any other factor:
In fact, Google has recently come out and said that backlinks are one of their top 3 ranking signals:
Before we dive into the step-by-step link building strategies, it’s important to know what makes a good (or bad) link.
Why is this important?
Chapter 3:How to Get World-Class Links With Content Marketing
Its no secret that content is the key that unlocks amazing backlinks.
But here’s the deal:
Simply publishing content isn’t going to land you any links.
As it turns out, certain types of content work best for link building.
And here are the 4 types of content that tend to generate the most links:
Chapter 4:How to Build Powerful Links With Email Outreach
If you want to build white hat links in 2017 (and beyond), you need to use email outreach.
The question is:
How can you reach out to bloggers and journalists without ending up in their spam folder?Chapter 5:The Skinny On Black Hat Link Building
(and Google Penalties)
No guide to building links would be complete without a chapter on black hat SEO.
Black hat link building is pretty easy to spot: If the links go against Google’s Webmaster Guidelines, they’re probably black hat.
Does that mean you should avoid black hat link building altogether?
That’s a choice only you can make. I personally don’t recommend black hat link building (the risk doesn’t come close to justifying the reward). But it’s up to you.
That said, whether you’re a white hat or black hat SEO, you do need to know the penalties that Google dishes out.
So let’s briefly cover them:
Chapter 6:My Three Favorite Link Building Strategies (Step-By-Step Tutorials)
Now it’s time for me to show you real-life examples of link building in action.
The best part?
I’ve never shared any of these case studies before.
Here’s a quick list of advanced link building tips that I’ve picked up over the years.