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This article from 2014 by Brian Balfour (ex-vp of Growth at Hubspot.com) is one of the best introduction into Growth Engineering. It also has a 1h video with a comprehensive overview. What you will learn here is (i) why growth is a sum of many things (and not just single tactic), (ii) why growth engineering is the right approach in a market of accelerating change, (iii) why every approach has to be unique and (iv) what a growth machine is and why you need one.