ABM & Social Selling

A collection of the Account Based Marketing (#ABM) and #socialselling to get digital marketeers quick started on these two converging topics.
We all know the story. A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales...
Harvard Business Review | hbr.org
Mark Bonchek | Jul 18th, 2014 | 5 min read
ABM & Social Selling
The Greatest Sales Deck I’ve Ever Seen It’s Zuora’s, and it’s brilliant. Here’s why. A few months ago, my friend Tim took a new sales job at a Series C tech company that had raised over $60 million from A-list investors. He’s o...
Medium | medium.com
Andy Raskin | Sep 15th, 2016 | 7 min read
ABM & Social Selling
4 slideshows of 6 slides each that gives you the simplest overview of social selling as LinkedIn sees it.
linkedin.com | business.linkedin.com
1 min read
ABM & Social Selling Best of HubSpot